Monday, January 12, 2015

McDonald's: A Proud Supporter of Literacy

I was getting coffee the other night with a friend when I noticed the new display for Happy Meal toys.   This time they were books! All of them popular older stories for children.  I admit this is the first time I have seen McDonald's do this even though I have read that this is the second time.

This is such a great thing because not everyone can afford books for their young children. Yes, adult novels are quite expensive. A hardcover could run you up to almost $50 but if you look at the prices of children's books, they are not much better.  For instance, Sam and Dave Dig a Hole by Mac Barnett is $19 in Canada.  For a family on a budget, it's a little much.

McDonald's, HarperCollins and the organization, Reading is Fundamental have teamed up to try and make the world a little better.  I think this is so great and it's going to help a lot of kids out there.

McDonald's website is advertising it so I'll be using some screencaps from there because they are so neat.

There are four books to choose from:

  • If You Give a Mouse a Cookie written by Laura Numeroff & illustrated by Felicia Bond
  • Big Nate: In Class by Himself  by Lincoln Pierce
  • Flat Stanley Goes Camping written by Jeff Brown & illustrated by Mackey Pamintuan
  • Pete the Cat and His Magic Sunglasses written by James Dean and Kimberly Dean & illustrated by James Dean

Each book also comes with something extra to make it just that little bit more special.  For instance, If You Give a Mouse a Cookie comes with pieces to create a small board game. Each one will be different and specific to that book.  Get excited! Buy a Happy Meal and get one of these for the kid in your life because it ends January 22nd.

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